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BUSINESS PROFILE
UMI publishing department is an adaptation of the modus operandi of most newspaper structures in the United States (Gannett Co (USA-today), Knight-Ridder (Philadelphia Inquirer), Times Mirror (Newsday), Dow Jones (Wall Street Journal-Daily news), etc). Our vision is to set up a newspaper chain that has great dominance and presence in the local market but adapted in mission and vision to our reality especially in programs, the manner of generating income and executing expenditure.
Whereas operating in a rich and highly industrialized milieu, newspapers in the USA would count on support from viable local industries through grants, adverts, messages etc, our newspapers must count on sales first before adverts and other commercial functions.
Our argument is that those we target are so poor and readership so low that all newspapers must first invest in creating its own readership. Eventually we intend to count heavily on local enterprises to take up advertisement slots in our newspapers for their messages.
From desk and field market research carried out on 10 existing newspapers, we believe that there is a considerable business potential in the newspaper business. In particular one important segment of that market, the business, development partnership and informal sector that have clear needs to present and promote their businesses have not been properly targeted by existing newspapers.
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